Achievement in Communications & Marketing (Developed for/by Women) Awards Categories
These categories will recognize the achievements since July 1, 2024 of marketing and public relations programs and campaigns created for or by women.
Nominations that won in the 2025 Stevie® Awards for Women in Business may be resubmitted for consideration in the 2026 awards. If they have been updated with recent achievements, they may be submitted to the same categories in which they won. If they have not been updated, they must be submitted to categories different from those in which they won.
Information to be submitted online for entries in these categories in the 2026 competition include
1. Written answers to the following questions, describing the nominated organization’s achievements since July 1, 2024, OR a video of up to five (5) minutes in length that answers all of the same questions:
a. Specify the date on which the cited achievement(s) was initiated. Required
b. Describe the genesis of the nominated achievement(s): the reasons it was initiated, the challenges it was created to address, the problems it was developed to solve, etc. (up to 1,900 characters). Required
c. Describe the development of the achivement(s): the planning process, the goal setting, the creative and media development, the scheduling, etc. (up to 1,900 characters). Required
d. Outline the activities and concrete results of this achievement(s) since the beginning of July 2024. Even if your initiative started before July 2024, limit your response to activities and results since the beginning of July 2024 only (up to 1,900 characters). Required
e. Reference any attachments of supporting materials throughout this nomination and how they provide evidence of the claims you have made in this nomination. (up to 250 words). Optional
2. Optional (but highly recommended), a collection of supporting files and web addresses that you may upload to our server to support your entry and provide more background information to the judges. These might be planning documents, press clippings, work samples, photographs, video clips, etc.
Achievement in Communications or PR | Achievement in Marketing
Achievement in Communications or PR
C09. Achievement in Arts & Entertainment Communications or PR: campaigns/programs undertaken to promote or raise awareness of an artistic or entertainment endeavor, event, or program
C10. Achievement in Brand / Reputation Management: campaigns/programs designed to enhance, promote, or improve the reputation of an organization with its publics or key elements of its publics
C11. Achievement in Communications Research: recognizing research conducted for the development of business/communication strategies
C12. Achievement in Community Engagement: recognizing campaigns that helped to engage or activate a community in some specific way
C13. Achievement in Community Relations: campaigns/programs that aim to improve relations with communities in which the sponsoring organization has an interest, need, or opportunity
C14. Achievement in Consumer PR for an Existing Product: campaigns/programs/activities around a consumer product
C15. Achievement in Consumer PR for an Existing Service: campaigns/programs/activities around a consumer service
C16. Achievement in Corporate Communications: campaigns/programs that enhance a company’s overall reputation through corporate communications
C17. Achievement in Corporate Responsibility: campaigns/programs demonstrating excellence in corporate social responsibility
C18. Achievement in Communications or PR for a Country, Region or City: campaigns/programs developed to promote a country, a region, or a city
C19. Achievement in Customer Experience Communications (New for 2026): for communications or marketing initiatives that improved the customer experience through integrated messaging, engagement strategies, or enhanced customer journey design.
C20. Achievement in Crisis Communications Online: for excellence in the use of social media during a crisis
C21. Achievement in Crisis Management: recognizing excellent communications management during a crisis
C22. Achievement in Digital Media Relations: for PR campaigns showing creativity in the use of social media
C23. Achievement in Diversity, Equity & Inclusion: campaigns/programs devoted to promoting inclusivity and/or dismantling discrimination for racial, ethnic, religious, or sexual orientation and gender differences
C24. Achievement in Environmental Communications or PR: campaigns/programs focused on an environmental issue with substantial results for society
C25. Achievement in Events & Observances Communications or PR: campaigns/programs that generate awareness of or document commemorations, observances, openings, celebrations, and other types of events
C26. Achievement in Financial Services & Investor Relations: for the use of PR for a financial product or service, or in investor relations
C27. Achievement in Food & Beverage Communications or PR: for a PR campaign to promote a new or existing food or beverage
C28. Achievement in Gaming & Virtual Reality Communications or PR: for a PR campaign that launched a development in the gaming or VR industry
C29. Achievement in Global Issues Communications or PR: campaigns/programs that demonstrate effective global communications implemented in at least two countries
C30. Achievement in Healthcare Communications or PR: campaign/programs in the healthcare sector, including business-to-business and consumer campaigns
C31. Achievement in Influencer Management: for a PR campaign that made use of identified influencers beyond traditional media
C32. Achievement in Influencer Marketing: campaigns/programs that established or furthered the reach and reputation of social media influencers
C33. Achievement in Integration of Traditional and New Media: for the creative integration of traditional and social media in a PR campaign
C34a. Achievement in Internal Communications – At organizations with up to 100 employees: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members
C34b. Achievement in Internal Communications – At organizations with 100 or more employees: campaigns/programs undertaken to inform or educate an internal audience, such as employees or members
C35. Achievement in Issues Management: campaigns/programs undertaken to deal with issues that could extraordinarily affect ongoing business strategy
C36. Achievement in Low Budget: campaigns/programs that cost no more than € 8500 / USD $10,000 to plan and implement
C37. Achievement in Marketing – Business to Business: campaigns/programs designed to introduce new products or promote existing products or services to a business audience
C38. Achievement in Marketing – Consumer Products: campaigns/programs designed to introduce new products or promote existing products to a consumer audience
C39. Achievement in Marketing – Consumer Services: campaigns/programs designed to introduce new services or promote existing services to a consumer audience
C40. Achievement in Media Relations: recognizing effective traditional media relations in a PR campaign
C41. Achievement in Multicultural Communications or PR: campaigns/programs specifically targeted to a cultural group
C42. Achievement in New Product or Service Launch: campaigns/programs undertaken to introduce a new product or service to the marketplace
C43. Achievement in Non-Profit / Charity Communications or PR: campaigns/programs that communicate the mission or activities of non-profit or charitable organizations
C44. Achievement in Public Affairs Communications or PR: campaigns/programs specifically designed to influence public policy and/or affect legislation, regulations, political activities or candidacies
C45. Achievement in Public Service: campaigns/programs that advance public understanding of societal issues, problems, or concerns
C46. Achievement in Social Media Communications or PR: campaigns/programs designed to be implemented primarily through online social media
C47. Achievement in Sponsorship Communications or PR: campaigns/programs that promote or create awareness of sponsorship of an event or activity
C48. Achievement in Sport Communications or PR: for a PR campaign to promote a sport for itself or to a community
C49. Achievement in Technology Communications or PR: campaign/programs in the technology sector, including business-to-business and consumer campaigns
C50. Achievement in Thought Leadership Communications or PR: campaigns/programs that establish or further the thought leadership credentials or reputation of an individual or organization
C51. Achievement in Travel & Tourism Communications or PR: campaigns/programs designed to advance the interests of clients in the transport, travel, hotel, or tourism industries
Achievement in Marketing
G04. Achievement in Agricultural / Industrial / Building Marketing: for all related products, materials, tools, and services
G05. Achievement in AI-Driven Marketing (New for 2026): for organizations where women leaders have successfully used artificial intelligence to drive marketing innovation and measurable results.
G06. Achievement in Automotive – Aftermarket Marketing: gasoline, motor oil, tires, batteries, paint, quick-lube, oil change, muffler, transmission, windshield wipers, enhancements, etc
G07. Achievement in Automotive – Vehicles Marketing: cars, trucks, motorcycles, both brand and model advertising
G08. Achievement in Beauty Marketing: cosmetics, fragrances, hair products, nail products, beauty services such as salons, spas, etc
G09. Achievement in Beverages – Alcohol Marketing: beer, champagne, liquor, wine, wine coolers, after dinner drinks, etc
G10. Achievement in Beverages – Non-Alcohol Marketing: diet and non-diet soda, coffee, tea, juices, milk, milk substitutes, bottled water, sparkling water, etc
G11. Achievement in Business & Office Supplies Marketing: business cards and professional printing, office equipment includes printers, copiers, supplies, furniture, etc
G12. Achievement in Corporate Reputation/Professional Services Marketing: includes sponsorships, image & identity, communications to promote corporations, not exclusively their products. Includes business/professional services such as consulting, accounting, legal, employments, etc
G13. Achievement in Culture & The Arts Marketing: plays, museums, music organizations, concert series, cultural festivals, theater festivals, etc
G14. Achievement in Data-Driven Marketing (New for 2026): for marketing initiatives since July 1, 2024 that relied heavily on data analytics, customer insights, or advanced measurement strategies to guide marketing decisions and optimize campaign performance.
G15. Achievement in Delivery Services Marketing: couriers, package freight/shipping, food and drink delivery, grocery delivery, flower/gift delivery, overnight delivery, package tracking, international service, etc
G16. Achievement in Education & Training Marketing: includes all educational institutions and organizations, training programs, job/career sites, etc
G17. Achievement in Electronics Marketing: TVs, radios, mobile devices, home entertainment, laptops, tablets, cameras, smart home devices, computer hardware, game consoles, drones, external or integrated VR/AR devices, sound systems, etc. Electronic devices may be targeted to consumers or business
G18. Achievement in Energy/Nutrition Products & Services Marketing: products and services aimed at the energy, sports, wellness lifestyle. Vitamins, energy bars, drinks, etc.; weight loss and fitness programs/camps, training camps and facilities, etc
G19. Achievement in Entertainment & Sports Marketing: includes all forms of entertainment, including movies, TV shows, podcasts, books, music, comics, games, toys, entertainment apps, sporting events, sports teams, etc
G20. Achievement in Fashion & Style Marketing: brands of clothing, eyewear, footwear, hosiery, jewelry, accessories, etc
G21. Achievement in Financial Cards Marketing: credit, charge, debit, reward, phone, and other cards
G22. Achievement in Financial Products & Services Marketing: communications promoting overall image and capabilities of a financial institution and specific products or services, including home banking, loans, mortgage, mutual funds, traveler’s checks, etc. Nominations related to cryptocurrencies should be submitted to this category
G23. Achievement in Food Marketing: Fresh, packaged, or frozen foods
G24. Achievement in Gaming & E-Sports Marketing: all forms of e-sports and single and multi-player games, including virtual reality, arcade, console, mobile, online, and computer games
G25. Achievement in Government / Institutional / Recruitment Marketing: municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political messages and recruitment efforts
G26. Achievement in Health, Fitness & Wellness Marketing: unregulated products/services focused on consumer health and/or promoting a healthy lifestyle. Includes digital health products, fitness trackers, health/fitness apps, exercise equipment, nutraceuticals, vitamins, energy bars and drinks, etc.; fitness studios; weight loss and and fitness programs/camps, training camps and facilities, etc
G27. Achievement in Healthcare – Disease Education & Awareness Marketing: communications to educate and/or spread awareness about a certain disease or health issue, whether to healthcare professionals, patients, and/or consumers
G28. Achievement in Healthcare – OTC Marketing: communications efforts for products that may be purchased without a prescription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers
G29. Achievement in Healthcare – Rx Marketing: communications efforts for products that may be purchased with a prescription that address a specific illness, disease, or health issue, whether to healthcare professionals, patients, and/or consumers
G30. Achievement in Healthcare – Services Marketing: marketing communications efforts that were developed for hospitals, HMOs, referral services, dental and medical care services, or chronic care facilities, whether to healthcare professionals, patients, and/or consumers
G31. Achievement in Home Furnishings & Appliances Marketing: kitchen appliances, air conditioners, carpeting, furniture, decorator’s supplies, paint, wallpaper, etc
G32. Achievement in Household Supplies Marketing: cleaning products, waxes, detergents, floor-care products, fabric softeners, paper products, domestic services, mowers, fertilizers, lawn care, etc
G33. Achievement in Insurance Marketing: communications promoting specific products or services related to insurance and the capabilities of financial institutions offering these services. All types of insurance are eligible (home, auto, financial, health, life, travel, business, etc.)
G34. Achievement in Internet / Telecom Marketing: wireless/cellular providers, high speed Internet access services, online services, portals, search engines and related Internet products & services (including SaaS/IaaS and Cloud-based services), bundled communications (Internet, telephone, and cable TV)
G35. Achievement in Leisure & Recreation Marketing: Products and services aimed at hobbies, leisure, and recreation, including, but not limited to: dating services/apps, wedding planning platforms, personal development/improvement programs/apps, genetics/ancestry testing services, sporting and camping goods/services, etc
G36. Achievement in Media & Entertainment Companies Marketing: TV networks, streaming services, websites, magazines, newspapers, consumer or trade media, radio stations, broadcasters, etc
G37. Achievement in Non-Profit Marketing: Not for profit organizations of all types, including charitable, social, civic, advocacy, trade, special interest, religious, etc
G38. Achievement in Personal Care Marketing: soap, dental products, face & body lotions and cleansers, cotton swabs, deodorants, feminine hygiene products, razors, shaving cream, etc
G39. Achievement in Pet Care Marketing: animal care products and services of all types, including food, toys, veterinary and boarding services, training, and breeders
G40. Achievement in Real Estate Marketing: homes, real estate brokers, malls, etc
G41. Achievement in Restaurants Marketing: quick service, casual dining, mid-scale, white table cloth, and other restaurants
G42. Achievement in Retail Marketing: general - stores and/or websites that provide a range of non-related or generally related merchandise, which include department stores, food retailers, and discount/bulk retailers, craft stores, etc. Specialized — stores and/or websites that specialize in one particular line of products (e.g. clothing, fashion, jewelry, health food, shoes, pet care, toys, greeting cards, etc.)
G43. Achievement in Snacks / Desserts / Confections Marketing: ice cream, candy, chips, cookies, bakery items, nut, fruit & vegetable snacks, popcorn, etc
G44. Achievement in Software Marketing: software, groupware, operating systems, SaaS/IaaS and Cloud-based services, etc
G45. Achievement in Transportation Marketing: air, train, bus/trolley, taxi, subway systems, bike shares, scooter shares, car rentals, leasing not including automobile sales/leasing, ferries, etc
G46. Achievement in Travel / Tourism / Destination Marketing: cruises, hotels, resorts, amusement parks, travel websites and booking services, travel tours, tourism campaigns, etc